You are invited to show off...

Rio has its Carnival and New Orleans celebrates the Mardi Gras every year. It’s about time that Johannesburg, the cosmopolitan heart of South African commerce, creates its own festival that not only reflects the diverse culture of our country, but one that also offers an expansive platform for exhibitors to showcase products, goods and services in a desirable commercial environment.

The Joburg Easter Festival will take place at the Johannesburg Expo Centre, Nasrec, between 3 – 13 April next year and promises to over achieve on all counts to exhibitors. No other venue in the country is able to offer nor accommodate a smorgasbord of exhibitors, housed by category, to an expected 250 000 visitors that rank in the upper LSM’s.

Why Exhibit?

1. Exhibitions offer a window into your company, services provided or products sold in an environment that lends itself to consumer purchase intent.
2. You will meet thousands of consumers who will either purchase your product, engage your services or simply have the opportunity to interact with your brand on a first hand basis.
3. Exhibitions of this scale generally contributes significantly to consumer mindshare and awareness equity for your brand.
4. The Joburg Easter Festival expects in excess of 250 000 visitors ranking in the upper LSM’s.
5. Acceleration of the buying process is aided at exhibitions.
6. Generate profitable sales.
7. Launch new products and generate valuable in situ and media exposure.
8. 54% of visitors to exhibitions come specifically to see new products, hunt for good deals or seek services.
9. A mindset exists that show or exhibition prices are more favourable than usual retail environments.
10. 48% of visitors seek information first hand that will influence a future purchase decision.
11. Exhibitions or shows attract targeted buyers and decision makers.
12. The Joburg Easter Festival will provide returns.

Did You Know?

1. The Nasrec precinct has recently received a major facelift with a view to the 2010 FIFA World Cup and its proximity to Soccer City.
2. The Johannesburg Expo Centre was recently awarded the contract to serve as media hub for 2010.
3. A new transportation terminal is nearing completion adjacent to the Johannesburg Expo Centre grounds.
4. The Johannesburg Expo Centre is the largest of its kind on the continent.
5. The Joburg Easter Festival will spend in excess of R 10 million on entertainment and marketing.

Visitor Demographic

The expected visitor demographic includes:

-   Slight male bias LSM 7-10
-   Families with 2 children average LSM 8-10

Marketing and Communication

The Joburg Easter Festival will spend in excess of R 10 million in entertainment and marketing communication activities in support of the event. Included will be:

1. Comprehensive public relations and communication campaigns.
2. Outdoor advertising.
3. Radio and Television advertising.
4. Online marketing and social media.
5. Print advertising through placed advertising and various media partners. 

Affordable Exhibition Space

The Joburg Easter Festival offers competitive and affordable exhibition space from only R 950 per m2.